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1. But you wanna hear a secret? Advertising is bunk. Market research is bunk. None of it works. All those urban legends about how gifted psychopaths are rearranging supermarkets to make you buy shit you don’t need – all fake. It’s the admen’s last con. Even marketing types don’t really understand why people make the decisions they do. Not in the market, not in relationships, not anywhere. Cuz what we have now is the data, man, THE DATA. We can see the chaos of everyone’s life in ten trillion consumer decisions, and none of it adds up. Like there’s some tiny chaotic imp burrowing around in the innermost folds of your brain, doing stuff for no reason. And everyone’s praying the truth of it never gets out, cuz if it does? Google, Facebook – worthless. Spent a decade collecting the whole global population’s shit, promising they could sift out some specks of gold. It ain’t there. Useless. Planetary midden. And yeah, it just so happens that we’ve premised the entire economy on online data-collection and advertising. Imagine if tomorrow morning, oil was as flammable as water. That’s the level of trouble we’re in.
from Why Bernie lost (and how you can too) | Idiot Joy Showland

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